Skyrocket Affiliate Website Traffic with Pinterest: 13 Easy Steps

Using Pinterest to Increase Affiliate Website Traffic

A large amount of content that I see, especially on TikTok, endorses the utilization of Pinterest to accomplish driving traffic to your affiliate links. Pinterest does have rules in place to prevent “spam” posting, which I’ve found is a commonality when you post pins and attach your affiliate link on its own. Pinterest will flag your content for spam. However, don’t get discouraged! Having a website to drive traffic to will remove this hassle.

Using Pinterest to drive traffic to your website can be highly effective, especially if your target audience aligns with Pinterest’s user base.

Here’s a step-by-step guide on how to harness the power of Pinterest to boost your affiliate website traffic without getting flagged for spam:

1. Set Up a Business Account:

   – If you don’t have a Pinterest account, sign up for a business account. It’s free and gives you access to analytics.

   – If you have a personal account, consider converting it to a business account.

2. Claim Your Website:  

   – Claiming your website on Pinterest verifies your site, allows you to see what people Pin from your website, and lets you show your logo on Pins from your site.

3. Optimize Your Website’s Content:

   – Add ‘Pin It’ buttons to your blog posts or product pages. This encourages visitors to pin content directly from your website.

   – Use high-quality, vertical images. These tend to perform best on Pinterest.

4. Keyword Optimization:

   – Just like SEO for search engines, Pinterest has its own search algorithm. Use relevant keywords in your Pin descriptions, board names, and profile description.

5. Create High-Quality Pins:  

   – Use attention-grabbing images.

   – Write descriptive and compelling Pin titles and descriptions with clear CTAs (Call to Action).

   – Use tools like Canva to design eye-catching Pins.

6. Use Rich Pins: 

   – Rich Pins provide more information about the pinned content. For instance, Article Pins will show the headline, author, and story description. 

7. Create Pinterest Boards: 

   – Create boards that relate to your website’s content.

   – Curate both your content and relevant content from others to establish authority in your niche.

8. Pin Regularly: 

   – Consistency is key on Pinterest. Pin regularly to keep your content in front of your followers and in the Pinterest feed.

9. Engage with Others:  

   – Repin, comment on, and engage with content from other users in your niche.

   – Collaborate by joining or creating group boards.

10. Analyze & Adjust: 

   – Use Pinterest Analytics to see which pins are driving the most traffic.

   – Refine your strategy based on what’s working.

11. Run Pinterest Ads: 

   – If you have the budget, consider using Promoted Pins. They function like regular Pins but have added visibility.

12. Optimize for Mobile: 

   – Many Pinterest users are on mobile. Ensure that your website is mobile-friendly, so when users click through, they have a good experience.

13. Stay Updated:  

   – Pinterest, like all social platforms, evolves. Stay updated with their best practices, new features, and algorithm changes.


Remember, while Pinterest can be a significant source of traffic, ensure that your website offers value once users land there. This means high-quality content, a clear user journey, and easy navigation. It’s not just about getting them to your website and clicking your links, but also ensuring they have a reason to stay and come back. I hope this article helps you accomplish your goal of driving traffic to your affiliate website using Pinterest. Happy pinning!

Author: Tori White

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