Keepin’ It Real: How to Tell Stories That Resonate and Convert

Keepin’ It Real: How to Tell Stories That Resonate and Convert

Hey everyone! Let’s talk about something we all crave in the internet space—authenticity. It’s the secret sauce that makes us swipe up, click through, and engage with brands. And the best way to serve up that authenticity? Through good ol’ storytelling.

The Power of Authenticity

Being real isn’t just a trend; it’s what separates the forgettable from the favorites in our feeds. We’ve all got our BS meters finely tuned, and we can spot a fake from miles away.

That’s why authenticity matters—it’s what draws us to brands that feel more like friends and less like faceless corporations. In fact, 86% of us say that being genuine seriously matters when we choose brands to support. Real talk.

Storytelling as a Strategy

So, why stories? Because stories are what we remember at the end of the day. They’re what we share over coffee or in our group chats. Whether it’s a startup story shared by a founder or a heartfelt review from a fellow user, stories give a soul to what the brand sells.

Take Apple, for instance. They’re not just selling gadgets; they’re selling a lifestyle of innovation and creativity that speaks to us.

Crafting Your Story

Want to get your story out there? Here’s how to start:

  1. Identify Your Core Message: What’s at the heart of your brand? What do you stand for?
  2. Choose Your Stories: Pick the stories that truly reflect your values. Maybe it’s your origin story, or those little wins customers share.
  3. Choose Your Medium: Think about where your stories will shine. Blogs and articles are great for the details, while videos or Instagram stories can capture the emotion and visuals.

Integrating Authenticity

Keepin’ it real with your stories means sticking to a few key points:

  1. Be Transparent: Always keep it 100. No faking it to make it.
  2. Use Real-Life Examples: Bring in real stories from real people—nothing beats genuine testimonials.
  3. Show Vulnerability: It’s okay to share the not-so-perfect parts. We’re all human, and that’s what makes us connect.


Here is a post from my faceless Instagram that incorporates storytelling and converted to sales!

The Result of Keepin’ It Real

Tools and Techniques

The right tools can totally upgrade your storytelling game. Whether it’s WordPress for your blog posts, Hootsuite for managing your social feeds, or a simple video editor for that perfect clip, there’s a tool for every story.

Don’t forget to keep an eye on how your stories are doing. Likes, shares, comments—these are your go-tos to see if your stories are hitting home.


Authentic storytelling is more than a strategy; it’s about creating genuine connections. It’s about turning your brand into something we can believe in and rally behind. And who doesn’t want that?

Got stories of your own? I’d love to hear how you’re using storytelling in your branding efforts. Drop your thoughts below or hit me up if you need a hand getting your story just right!

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